Chris Cusack - Founder & President

Chris Cusack: Award-Winning Marketing & AI Strategist

Driving Digital Innovation, Business Growth & Marketing Excellence

Chris Cusack is an award-winning marketing executive and AI-driven business strategist with a proven track record of transforming brands, optimizing digital marketing operations, and driving revenue growth. With over two decades of experience, Chris has worked with more than 40 organizations, helping them navigate the evolving landscape of digital strategy, AI-powered marketing, creative production, and business intelligence.

A results-driven innovator, Chris blends data-driven decision-making, cutting-edge technology, and creative strategy to craft high-performing marketing campaigns that deliver measurable success. His expertise spans eCommerce, AI-driven content production, CRM solutions, competitive intelligence, and omnichannel marketing execution, making him a sought-after leader in digital transformation.


Pioneering AI & Digital Marketing Innovation

At the forefront of AI-driven marketing, Chris integrates advanced technologies like ChatGPT, Google AI, and machine learning platforms to revolutionize content production, customer engagement, and marketing automation. His AI-powered strategies unlock unprecedented efficiency, helping brands create personalized, high-quality content at scale while optimizing SEO for maximum visibility.

Key AI & Digital Marketing Expertise:

AI-Powered Content Production – Automating high-quality, engaging content with NLP & machine learning.
SEO & Search Optimization – Leveraging AI to enhance rankings, drive organic traffic & maximize conversions.
Marketing Automation & CRM – Implementing AI-driven workflows to improve customer engagement & retention.
Predictive Analytics & Competitive Intelligence – Using data science to inform marketing strategies & outperform competitors.
Social & Performance Marketing – Crafting targeted campaigns that boost ROI across Facebook Ads, PPC, and email marketing.

Chris’s ability to merge AI innovation with data-driven insights gives businesses a competitive edge, enabling them to scale smarter and more efficiently.


Strategic Leadership & Industry Impact

Vice President, Client Marketing Solutions – Trask Media

At Trask Media, Chris successfully executed marketing strategies for major brands like Lionel Trains, NTRA, and NASCAR, leading to significant audience growth and revenue increases. His leadership in CRM, digital promotions, and omnichannel marketing helped clients establish dominance in their respective industries.

Chief Marketing & Technology Officer – Direct Logic Solutions, Inc.

Chris spearheaded unprecedented growth, securing over 60 corporate partnerships with Mattel, Hasbro, NASCAR, FTD Flowers, Discover Card, and Six Flags. Under his leadership:

  • The company executed 78,000+ digital campaigns.
  • Hasbro’s eCommerce sales skyrocketed from $0 to $40M in four years.
  • AI-driven marketing solutions boosted customer engagement and retention.

Global Direct Marketing Consultant – Mattel Toys

Chris developed a data-driven marketing planning system that revolutionized forecasting, database marketing, and inventory management across the US, UK, Australia, and Canada. His expertise in data analytics and strategic forecasting helped streamline global marketing operations.

Marketing Manager, New Business Development – The Bradford Exchange

Managing $160M in annual revenue, Chris implemented high-impact marketing campaigns across six companies, leveraging database marketing, customer segmentation, and creative strategies to drive sustained business growth.


Expertise in Website Development, Content Strategy & Creative Production

Chris is a leader in website development, creative content strategy, and multimedia production, helping brands create high-performing digital platforms that captivate audiences and drive conversions.

Key Capabilities:

🎯 Website Development & Optimization – Crafting SEO-driven, mobile-responsive, conversion-optimized websites.
🎥 Video & Multimedia Production – Directing compelling brand storytelling through video, digital ads, and interactive content.
🎨 Creative Strategy & Brand Identity – Developing visually cohesive brand messaging that aligns with business objectives.
📄 AI-Driven Content & Copywriting – Scaling high-quality, personalized content with AI-powered automation.

By integrating website optimization, creative branding, and AI-driven content production, Chris ensures businesses maximize engagement and sales in today’s digital-first world.


Education & Recognitions

🏆 Award-Winning Marketing and Innovation
🎓 Master’s in Integrated Marketing Communications – Northwestern University
🎓 BA in Business Marketing & Business Administration – Loras College
📜 Essentials of Google AI Certification – Coursera

Chris has been recognized for his contributions to marketing, digital transformation, and data-driven business growth, positioning him as a thought leader in the industry.


Driving the Future of Marketing & Business Innovation

Chris Cusack is more than a marketing expert—he’s a visionary leader shaping the future of AI-powered marketing and digital transformation. Whether optimizing high-performing marketing campaigns, integrating AI automation, or leading business growth strategies, he remains at the forefront of innovation and excellence.

Contact Pivotal Engagement today and discover how Chris and his team can help increase your sales, ROI, and customer satisfaction.

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