Welcome to this exciting case study where we explore how Pivotal Engagement helped SunCollectors Energy bounce back from a challenging period and achieve incredible growth. Read on to discover the strategy, results, and the remarkable transformation we brought to their online presence.
SunCollectors Energy, a leading renewable energy company, faced a severe downturn in performance after a sudden stoppage of advertising on Google, Facebook, and other critical channels. Their online presence flatlined, leading to one of their worst performances in years. In desperate need of a strategic overhaul, SunCollectors Energy turned to Pivotal Engagement as a full-service marketing partner to restore growth and boost conversions.
When we began our partnership with SunCollectors Energy, the company was struggling with several key challenges:
Due to halted advertising campaigns and ineffective SEO strategies, SunCollectors Energy’s online visibility was diminishing, and their search rankings were falling.
Their social media channels were underperforming, with little interaction and low levels of engagement. Content strategies had failed to capture the audience’s attention.
The company had limited optimization of its PPC (Pay-Per-Click) campaigns, and their lead generation efforts were not yielding results. They were missing out on valuable opportunities to convert website visitors into customers.
At Pivotal Engagement, we implemented a comprehensive, multi-channel marketing strategy to revitalize SunCollectors Energy’s digital performance. Here’s how we turned things around:
We improved the website’s page authority, implemented targeted keyword strategies, SEO landing pages for each city, and enhanced their organic search visibility to drive more traffic from search engines.
Our team developed high-quality, SEO-optimized content such as blogs, landing pages, and marketing collateral, all designed to engage users and improve rankings on Google.
We created engaging graphics and compelling ad creatives that were used across multiple digital channels, catching the attention of their target audience.
We took over SunCollectors Energy’s social media management, posting regularly, running targeted advertising campaigns, and boosting engagement to elevate their brand presence online. We regularly had post that reached over 100K reach through advertising strategies which drove 3000 visiotrs a month from Facebook.
We optimized SunCollectors Energy’s Google Ads campaigns by refining ad copy, selecting high-converting keywords, and implementing effective bid strategies to drive targeted traffic.
We ensured effective management of their customer and prospect database, enabling personalized marketing efforts that improved lead nurturing and follow-ups.
We developed targeted email marketing campaigns to nurture leads and convert them into loyal customers. By segmenting their email lists, we sent personalized and relevant content to different customer segments, which helped to increase engagement and drive conversions.
Leveraging AI tools, we enhanced campaign performance by ensuring that every action was data-driven and targeted to the right audience, maximizing the impact of each campaign.
Our team handled the day-to-day management of all digital marketing channels, maintaining a consistent and data-driven approach across the board to ensure success.
After implementing this strategic approach, Pivotal Engagement delivered remarkable results for SunCollectors Energy:
Through improved SEO strategies, engaging content, and targeted PPC campaigns, we drove significant traffic to their website. At the same time, social media activity saw a substantial boost in engagement and brand visibility.
By continuously testing, enhancing the user experience, optimizing conversion paths, and utilizing email marketing to nurture leads, we achieved a dramatic increase in conversions, bringing in more qualified leads and customers.
Thanks to a comprehensive, data-driven approach, SunCollectors Energy regained its market position, becoming a leader in the renewable energy sector once again.
Pivotal Engagement’s strategic marketing execution and data-driven approach transformed SunCollectors Energy’s digital performance. Our collaboration resulted in a significant turnaround, driving growth, boosting conversions, and delivering a strong return on investment for the client.
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Contact us today at 309-409-5507 to learn how Pivotal Engagement can help you achieve similar results!
